Category Archives: Press Releases

Have you met my friend Mia? She’s pretty awesome…

I don’t have a lot of friends.

I just don’t.  Friendships require a lot of work and can create a lot of stress in your life when you’re already being pulled in 100 different directions. It’s pretty rare that I let anyone in.

The outdoor industry however, has introduced me to some of the best people on earth. People with the same values, passions, ambition and also the same time constraints.

It’s always amazing that you can form a strong friendship with someone you see once a year…if that! Continue reading Have you met my friend Mia? She’s pretty awesome…

Cross-Country Skiing Wisconsin’s Northwoods – Six Spots For Frozen Fun




MADISON, Wis. (December 22, 2016) – Wisconsin’s northwoods hold a few advantages when it comes to cross-country skiing. First, winter has staying power here. The snows come early and often don’t know when to quit – of course, for winter warriors, that’s one of our more endearing qualities. Secondly, the vast majority of the state’s northwoods is protected land, including county, state and national forests, leaving hundreds of thousands of acres pristine and perfect for exploring. Continue reading Cross-Country Skiing Wisconsin’s Northwoods – Six Spots For Frozen Fun