“#HuntFishTravel 122 – Interview with Paul Leitner-Wise, Our Business is Death & Business is Good (NSFW)”
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In this (Not Safe For Work) episode I’m sitting down with Paul Leitner-Wise and we chat about the company itself, the out of the box design process, how they earned the nicknames “Maverick” and “Outlaws” and then we discuss their line of interesting, vulgar and epic tee shirts.
- 01:45 Who is Paul and what Leitner-Wise is.
- 03:15 The most epic Mission Statement ever written.
- 06:00 How they handle negative responses
- 07:25 How to handle problem customers…the Leitner-Wise way.
- 08:15 What product is Leitner-Wise really known for.
- 11:00 Paul’s creative design process.
- 12:30 How one acquires a nickname like “Maverick” or “Outlaw”
- 15:30 The story behind “Our Business is Death and Business is Good”
- 22:00 Why customizing your gun is so trendy.
- 24:40 Paul’s favorite memory while working in this industry.
- 27:00 What’s new for 2016 – a modular handgun a .308 rifle and more.