AGLOW 2022

250K US shows released content in the last 30 days.

How much can you make in ad placed revenue.

2B was spent in 2021 on ad revenue.

2 billion divided by 250K shows = $8K per year. – 30% ad fees = 5K/year.

 

July 1 – August 15 shows that produced content:

Median show downloads = 165 downloads total in 45 days.

Averaging all shows (minus the shows that have >3 downloads) = 1613 total in 45 days.

  • 165+ downloads in 30 days = better than 50% of all shows
  • 1300+ downloads in 30 days = better than 80% of all shows
  • 3800+ downloads in 30 days = better than 90% of all shows
  • 8500+ downloads in 30 days = better than 95% of all shows
  • 21,000+ downloads in 30 days = better than 98% of all shows
  • 36,000+ downloads in 30 days = better than 99% of all shows
  • Transcripts drive SEO (otter.ai)
  • Shownotes – use date stamps
  • Headliner (Libsyn’s teaser creator)
  • Newsletters – send out a newsletter with links
  • tease your show ahead of time
  • ask your guests to refer people that might make good interviews (great sponsor roi)
  • Use Pretty Links

 

Spotify 7% per week of listened hours are podcasts

YouTube = 1 view equals 1,000 downloads by Apple Podcasts (youtube.com/podcasts)

 

When working with resources be VERY specific about when you’ll be posting/sharing your work.

Follow up with easy copy/paste verbiage with links to your guests.

 

 

Subscriber Counts

it is not currently possible to accurately determine how many subscribers a show has. This is because most podcast players, apps, and directories either do not track subscribers or they don’t report those numbers.

 

Best Time to publish an episode

 

5-7am

You’re at the top of the feed right away for that morning commute

  • Monday or Tuesday – informational or motivational show
  • Wednesday or Thursday – more fun, round tables, stories etc

 

 

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