250K US shows released content in the last 30 days.
How much can you make in ad placed revenue.
2B was spent in 2021 on ad revenue.
2 billion divided by 250K shows = $8K per year. – 30% ad fees = 5K/year.
July 1 – August 15 shows that produced content:
Median show downloads = 165 downloads total in 45 days.
Averaging all shows (minus the shows that have >3 downloads) = 1613 total in 45 days.
- 165+ downloads in 30 days = better than 50% of all shows
- 1300+ downloads in 30 days = better than 80% of all shows
- 3800+ downloads in 30 days = better than 90% of all shows
- 8500+ downloads in 30 days = better than 95% of all shows
- 21,000+ downloads in 30 days = better than 98% of all shows
- 36,000+ downloads in 30 days = better than 99% of all shows
- Transcripts drive SEO (otter.ai)
- Shownotes – use date stamps
- Headliner (Libsyn’s teaser creator)
- Newsletters – send out a newsletter with links
- tease your show ahead of time
- ask your guests to refer people that might make good interviews (great sponsor roi)
- Use Pretty Links
Spotify 7% per week of listened hours are podcasts
YouTube = 1 view equals 1,000 downloads by Apple Podcasts (youtube.com/podcasts)
When working with resources be VERY specific about when you’ll be posting/sharing your work.
Follow up with easy copy/paste verbiage with links to your guests.
Subscriber Counts
it is not currently possible to accurately determine how many subscribers a show has. This is because most podcast players, apps, and directories either do not track subscribers or they don’t report those numbers.
Best Time to publish an episode
5-7am
You’re at the top of the feed right away for that morning commute
- Monday or Tuesday – informational or motivational show
- Wednesday or Thursday – more fun, round tables, stories etc